Support theAREA! We do not have our hats made just yet. But they are in the works, along with a whole arsenal of other attire. So be on the lookout in the coming months!

As an avid listener of Music, i love mostly all genre’s; Mainly hip-hop & rap is what i’m bumping via my Zune by Microsoft. But Mr. Aubrey ‘Drake’ Graham is something special. He has a few mix-tapes out, and 2 Grammy awards. Not one album. Granted, So Far Gone should have been an album in it’s entirety.

He had the potential to be the first to really do it. He had the forces, artists, team and movement behind him. He possessed a unique mix being clean-cut enough to get the corporate brands drooling, while still credible enough in the streets to be respected. Drake had the opportunity to completely change the landscape of the music business, yet at the end of the day stopped one step short from becoming a true pioneer.
– DJ Skee

See what I have to say.

I came across a very good article by DJ Skee via XXL.com. After reading it, I would have to completely agree with DJ Skee. Do not get me wrong, I was listening to Drake on my way to work this morning. But as Skee stated, Drake had a golden opportunity to shake the music industry and do something that has never been done before.

What is that you may ask. Well examining Drake’s situation before he had signed with Cash Money/Young Money records which is a subsidiary of Universal Motown, in which that is a subsidiary of Universal Music Group (UMG). Drake had the hottest buzz around the music industry. No label to tell him what to make (musically), or to do a song with. There was even some even saying that, he was the savior of Hip-Hip amongst the various Hip-hop blogs & forums.

Instead of continuing the independent domination on his own, Drake went the typical way of going label to label in a bidding war against each other trying to get the most money. In this day and age I don’t see the advantage in signing to a label after you’ve done it all entirely independently yourself

Granted an independent venture is an IDEAL business model in the music business, but as always money is a major issue. The reason why artists stride for major Label signing is the corporate budget. Big time producers, videos, marketing, etc. Getting you single to the radio stations for radio play, and what not. Drake had a mixtape single playing on the radio, as i said earlier, all of this is before his debut album.

Drake signed to Universal Motown under the Young Money/Cash Money imprint.

What DJ Skee had also stated in his guest blog was very interesting to me as well:

I don’t mean to give away the secrets on what I’m working on, but imagine going to company X, who cuts a check to have Drake be a spokesperson for the brand, then pays to create a music video that features and can also be cut into a commercial for company X that’s shown on TV to millions of people thousands of times. To top it off, the consumer has to go to Drake’s website to get the entire song (or mixtape/album) for free, where before they download they’re forced to watch that 30 second music video/advertisement about the product.

With any sort of will and determination anyone could reach for their dreams. It will be a long battle, but it can be done. When surrounded by blackness and all hope is gone, look for the light, and you will become a stronger person along with gaining confidence in yourself that you are able to do something, and not quit.

Source of Article: XXL.com

- RAiDZ

Great morning to you all! Wonderful day outside, is IT not? Freaky Friday is in full effect. Go out have fun, enjoy your day to the fullest. If you are fighting with your girl/man make up with them, Life is way too short to be fighting with each other. Enjoy the time you have together, because we all know, she/he is putting up with you in the first place!

Be safe if you go out tonight as well!

- RAiDZ

I will be posting up the aftermath pictures when we get back Sunday.

Happy 21st Birthday!

I want to say the layout is a work in progress, but everything is fully functional. I will be redoiing the pages, adding a downloads page, cannot let the cat out of the bag just yet .

But enjoy the layout!

Enjoy this iPhone (Touch), Mobile phone background that I have made for you all.

An OPTiKX by DESiGN.

What is OPTiKX? It is a variation of optics (just spelled differently), which means to have it pertain to, or use your vision/sight. All in all, I am illustrating eye candy for you.

Which brings me to my next update in this new found feature. This minivan is a Honda Odyssey. With a BMW E92 M3 front end!

Why can’t the U.S come up with something crazy like that. Either way, soccer moms can be rolling in style.

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